That’s the point of a helpful interview in the Gallup Management journal with Jim Clifton, author of the The Coming Jobs War. Here’s an excerpt:
The United States has no shortage of great ideas and innovations. What the country most needs right now are highly motivated entrepreneurs who can turn those ideas into great businesses — and thus create millions of new jobs.
China fills needs; Steve Jobs created needs. Nobody knew they needed an iPhone.
So says Gallup Chairman Jim Clifton in his book, The Coming Jobs War. Clifton is worried because America and much of the rest of the world are trying to boost innovation while entrepreneurs — living, breathing, job-creating engines — are neglected.
Clifton’s book draws from Gallup’s extensive analysis of U.S. and worldwide poll data, macroeconomic data on job creation, and trends in world economics. That analysis has uncovered astonishing and sometimes discomfiting facts. But a central finding of the book is that the will of the world has changed.
People used to desire love, money, food, shelter, safety, peace, and freedom more than anything else. Now, however, what everyone in the world wants is a good job. And as Clifton discusses below, by concentrating on innovators and neglecting entrepreneurs, we may be making it harder to create the jobs the world wants and needs.
An excellent point: innovation is critical, but not enough. More than innovation, we need entrepreneurs who create the businesses, non-profits, and ministries of tomorrow.
For entrepreneurs — which I think is most helpfully defined as those who start things — and those interested in improving their entrepreneurial skills, few resources are more helpful than Guy Kawasaki’s The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.