That’s the point of a helpful interview in the Gallup Management journal with Jim Clifton, author of the The Coming Jobs War. Here’s an excerpt: The United States has no shortage of great ideas and innovations. What the country most needs right now are highly motivated entrepreneurs who can turn those ideas into great businesses […]
Lessons in Marketing from the 2008 Presidential Election
Seth Godin has a great post this morning on Marketing Lessons from the US Election. Well worth the read. Here’s the quick summary: Stories really matter TV is over Permission matters Marketing is tribal Motivating the committed outperforms persuading the uncommitted Attack ads don’t always work We get what we deserve (ex: buy from telemarketers, […]