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You are here: Home / 4 Professional Arts / d Technical Skills / Marketing / Lessons in Marketing from the 2008 Presidential Election

Lessons in Marketing from the 2008 Presidential Election

November 4, 2008 by mattperman

Seth Godin has a great post this morning on Marketing Lessons from the US Election. Well worth the read.

Here’s the quick summary:

  1. Stories really matter
  2. TV is over
  3. Permission matters
  4. Marketing is tribal
  5. Motivating the committed outperforms persuading the uncommitted
  6. Attack ads don’t always work
  7. We get what we deserve (ex: buy from telemarketers, and you’re going to get more telemarketers)

I would add an eight point: sometimes, we don’t get what we deserve. Thankfully.

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Filed Under: Marketing, Politics

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About Matt Perman

 

I am the director of career development at The King’s College NYC, co-founder of What’s Best Next, and the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done. This is my personal website where I blog on four of my favorite topics: theology, apologetics, culture, and living in New York City.

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