Lessons in Marketing from the 2008 Presidential Election

Seth Godin has a great post this morning on Marketing Lessons from the US Election. Well worth the read.

Here’s the quick summary:

1. Stories really matter
2. TV is over
3. Permission matters
4. Marketing is tribal
5. Motivating the committed outperforms persuading the uncommitted
6. Attack ads don’t always work
7. We get what we deserve (ex: buy from telemarketers, and you’re going to get more telemarketers)

I would add an eight point: sometimes, we don’t get what we deserve. Thankfully.