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Lessons in Marketing from the 2008 Presidential Election

November 4, 2008 by mattperman

Seth Godin has a great post this morning on Marketing Lessons from the US Election. Well worth the read. Here’s the quick summary: Stories really matter TV is over Permission matters Marketing is tribal Motivating the committed outperforms persuading the uncommitted Attack ads don’t always work We get what we deserve (ex: buy from telemarketers, […]

Filed Under: Marketing, Politics

About Matt Perman

 

I am the director of career development at The King’s College NYC, co-founder of What’s Best Next, and the author of What’s Best Next: How the Gospel Transforms the Way You Get Things Done. This is my personal website where I blog on four of my favorite topics: theology, apologetics, culture, and living in New York City.

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