Jack Welch has a helpful column in the Nov 17 issue of Businessweek called “Three Reasons Obama Won.” (The link is to the podcast — the column itself does not appear to exist online. In case anyone is wondering, this does indeed mean that I still read some actual physical periodicals!) Here are two of […]
Lessons in Marketing from the 2008 Presidential Election
Seth Godin has a great post this morning on Marketing Lessons from the US Election. Well worth the read. Here’s the quick summary: Stories really matter TV is over Permission matters Marketing is tribal Motivating the committed outperforms persuading the uncommitted Attack ads don’t always work We get what we deserve (ex: buy from telemarketers, […]
It is a Good Thing for Non-Profits to Raise Money
There is a great post on Seth Godin’s blog today by Sasha Dichter called In Defense of Raising Money: A Manifesto for NonProfit CEOs. Sasha makes the point that the actual act of raising awareness and funding for a non-profit’s cause does good for that cause and is a worthy endeavor: Do you really believe […]
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